Lora is an industry leader in franchise marketing and is a frequent contributor to franchise trends in such publications as Forbes, Entrepreneur, Franchise Times, Franchising USA, and Brand Quarterly. With a natural curiosity about how to elevate franchise brands in a rapidly changing market, Lora and her team make it a quest to help franchises grow and entrepreneurs succeed. She has strong relationships with both franchisors and franchisees, is on the Forbes Agency Council and is an active member of IFA (International Franchise Association).
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