Allie Roberts

Allie Roberts has over 6 years of work experience in the field of brand management. Allie began their career in 2015 at Johnson & Johnson, where they held the roles of Brand Manager for Pepcid, Associate Brand Manager for Lactaid, Assistant Brand Manager for Neutrogena Suncare, and Sales Analyst for the Walmart Customer Team. During their tenure at Johnson & Johnson, they launched a new positioning for Lactaid, increasing the brand's point-of-sale velocity by $230K per week and total FY incremental impact by $12MM. Allie also developed and led the brand partnership between Lactaid and Sesame Street, resulting in a 25% increase in brand consideration, and launched a Hispanic content and multi-cultural media strategy, driving a 0.6 point penetration increase with Hispanic households.

In 2020, Allie Roberts joined Ripple Foods as a Senior Brand Manager and Brand Manager. Allie is currently employed at Curology as a Senior Brand Manager since 2021.

Allie Roberts attended Penn State University, where they obtained a degree in Marketing with a focus in Business.