Customer Institute
Amjad Khan currently serves as the Director of Customer Experience at Notting Hill Genesis since July 2023, and holds a position as a Non-Executive Director at the Customer Institute. Previous roles include Vice President of Global Banking and Head of Customer Experience, Change & People Intelligence at HSBC from February 2018 to July 2023, and Head of Customer Experience & People Development at The AA from January 2017 to January 2018. Additionally, Amjad Khan has experience as a Senior Transformation Lead at Centrica, National Manager and Offshore Project & Programme Lead at British Gas, and Operations Leader at HM Revenue & Customs. Early career experience includes serving as Customer Service & Operations Leader at Lloyds Bank. Amjad Khan completed the Executive Leadership Programme at the University of Oxford and studied Entrepreneurship in Emerging Economies at Harvard University in 2021.
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Customer Institute
Our Mission: Relentless Customer Focus Customer centricity is one of the most prominent areas of lip service and corporate self-assessments that don’t match customers’ reality. The Customer Institute provides an independent view of such realities and help holding organizations accountable and honest in their commitment to customer centricity. The Customer Institute not only certifies the degree of customer centricity of organizations around the world. We also develop the tools, methods and approaches such organizations can apply to advance their level of customer focus and create an ever-improving customer experience. Who we are The Customer Institute is an independent not for profit organization. Experts, practitioners, authors, and educators from the field of customer centricity make up our board of directors as well as the much larger group of contributors to our research and tool development. Our global presence provides for a non-biased view of customer centricity and excellence in customer experience. We incorporate the latest in best practices from around the globe in our certification programs and tool recommendations.