Customer Institute
Atasun Kaşbaş currently serves as a Member of the Board of Directors at Customer Institute and a Lecturer in Customer Experience Management at Istanbul Kultur University. Since December 2021, Atasun has held the position of Director of Marketing and CX at İKSV, previously managing CRM and audience experience. At Penti A.Ş., significant achievements include leading the digital transformation of the CRM system and improving customer experience, resulting in a notable increase in NPS and developing a top-ranked loyalty program. Prior roles include Director of Churn & Retention Management at D-Smart, where Atasun substantially reduced churn rates, and Product Manager at Turkcell Global Bilgi, focusing on strategic direction and project management. With a strong foundation in revenue and product management from previous positions at Digiturk, Akbank, and Fortis Emeklilik, Atasun possesses a rich background in CRM, marketing, and data analysis, complemented by education in Customer Experience and Data Science.
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Customer Institute
Our Mission: Relentless Customer Focus Customer centricity is one of the most prominent areas of lip service and corporate self-assessments that don’t match customers’ reality. The Customer Institute provides an independent view of such realities and help holding organizations accountable and honest in their commitment to customer centricity. The Customer Institute not only certifies the degree of customer centricity of organizations around the world. We also develop the tools, methods and approaches such organizations can apply to advance their level of customer focus and create an ever-improving customer experience. Who we are The Customer Institute is an independent not for profit organization. Experts, practitioners, authors, and educators from the field of customer centricity make up our board of directors as well as the much larger group of contributors to our research and tool development. Our global presence provides for a non-biased view of customer centricity and excellence in customer experience. We incorporate the latest in best practices from around the globe in our certification programs and tool recommendations.