John Alexander Maraganis

John has nurtured CRMI (1998) as an organization focused on the “CXDNA Playbook Strategy” and “all things CX”. CRMI services include CX Consulting, CX Surveys, CX Training, CX Awards, and CX Events. Using a proprietary CXDNA Playbook strategy, CRMI has helped companies maximize sales and revenues by enabling their service, sales, marketing, and human resource groups to continuously exceed customer expectations, thus building highly profitable long-term customer relationships. John has steadily broadened the company's service offerings and industry expertise through the execution of a focused CX strategy that consistently is the cornerstone of every program. CRMI has pioneered the strategy that CX must be the most critical component of a company’s DNA.

Prior to founding CRMI, John was a principal and executive vice president of software development and customer service for the DATA Group, whose "field watch" software was the first off-the-shelf CRM software product (1980) for the service industry. DATA Group became the number one CRM software supplier in its industry and was successfully sold to NYNEX Corporation in 1985. John is a graduate of Southern New Hampshire University and has been a speaker/producer at various CX events.