CUUP is the direct to consumer brand opening up a conversation for and between women by creating essential bras for women with boobs.

Apparel & Fashion

CUUP

CUUP's headquarters in New York, NY, United States

Kearnon O'Molony

Chrisden Ferrari

Alex Pappalardi

The Leadership Team at CUUP is responsible for guiding the company's strategic vision and ensuring alignment across key functions. Comprising leaders in finance, product design, and merchandising, this team focuses on fostering innovation in women's lingerie, driving business growth, and enhancing brand engagement through thoughtful, essential product offerings.

Leadership Team

The Product Development and Design team at CUUP focuses on creating and refining essential bras and intimate wear. They manage the entire product lifecycle from concept to launch, incorporating market research, design, and production. This team ensures that each product meets the brand’s quality standards and resonates with customer needs, while also coordinating visual aesthetics and creative direction.

Product Development and Design

The Ecommerce and Design Team at CUUP focuses on optimizing the online shopping experience and creating visually appealing, functional bras. This team combines the expertise of ecommerce strategy and technical design to drive sales, enhance customer experience, and ensure product quality and aesthetic alignment with the brand’s mission.

Ecommerce and Design Team

This department focuses on visual branding, design, and photography to enhance marketing and communication efforts.

Creative Services

This department focuses on the selection, pricing, and promotion of products to maximize sales and meet consumer demand.

CUUP

Org chart

Teams

Leadership Team

Product Development and Design

Ecommerce and Design Team

Creative Services

Merchandising

Offices

CUUP

Org chart

Teams

Leadership Team

Product Development and Design

Ecommerce and Design Team

Creative Services

Merchandising

Offices

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