Erica Blair

Erica Blair currently serves as the Vice President of Marketing & Mountain Operations at Cuvée, having transitioned from the role of Senior Director of Operations, Special Projects at AZDS Interactive Group. Prior experience includes serving as Vice President of Integrated Marketing at WellBiz Brands, where Erica was instrumental in driving consumer engagement across multiple brands through strategic digital and creative marketing initiatives. Previous roles also include positions at Noodles & Company, Vail Resorts, Dish Network, Aerios Direct, and Shorebreak Artist Management, encompassing duties in integrated marketing, destination marketing, customer retention, and public relations. Erica holds a degree from the University of Denver's Daniels College of Business.