Fernando A. Garcia-Ortiz

Vice President of Sales and Marketing - LATAM at CyberExtruder

Fernando A. Garcia-Ortiz has extensive work experience in sales and marketing roles, primarily in the technology industry. Fernando A. is currently a Vice President of Sales and Marketing for LATAM at CyberExtruder. Prior to this, they worked at Cognyte as a Regional Sales Manager for North CALA, where they were responsible for sales and partner development in Mexico, Central America, North of South America, and the Caribbean Region. Previously, they worked as an SIS Regional Sales Manager at Verint Situational Intelligence Solutions.

Before joining Verint, Garcia-Ortiz worked as a Freelance Business Development Manager, providing consulting and advisory services for various companies in the Caribbean, Central America, and South America region. Fernando A. developed and executed sales and marketing plans, generated leads, and trained and supported distribution sales forces.

Earlier in their career, Garcia-Ortiz served as the Caribbean Territory Manager at Victaulic, where they achieved consistent revenue growth in vertical markets such as mining, power generation, industrial, pharmaceutical, oil & gas, and water technologies. Fernando A. developed market strategy, selected and supported distribution channels, and provided training to mechanical designers and contractors.

In addition, Garcia-Ortiz has experience as a Sales and Operations Managing Partner at i @ Community Corporation, where they dealt in the electronics system integration market. Fernando A. worked with retailers, home and business owners, architects, engineers, and developers in the consulting, design, distribution, sales, integration, and service of multimedia network infrastructure and content delivery.

Earlier in their career, Garcia-Ortiz worked at Sony Electronics as a Sales and Dealer Support Manager for the Business and Professional Products Group (BPPG). Fernando A. was responsible for developing and managing the dealer network, establishing new accounts, and overseeing procurement, inventory management, and local pricing. Fernando A. also played a key role in expanding and introducing consumer division product lines.

Garcia-Ortiz began their career as the Marketing and Sales Director at AOVT Audiovisuals, where they focused on the development of the industrial market for the sale of video, audio, and other electronic hardware products. Fernando A. served as a liaison between manufacturers, suppliers, and AOVT Audiovisuals, and was responsible for day-to-day operations, accounts receivable, purchasing, and marketing strategies.

Before entering the technology industry, Garcia-Ortiz worked as a Radio Producer and Host, creating and producing independent weekly radio programming focused on music broadcasting, commentary, and cultural and community affairs.

Overall, Garcia-Ortiz has demonstrated their expertise in sales, marketing, business development, and management throughout their diverse work experience.

Fernando A. Garcia-Ortiz's education history starts with their attendance at Colegio San Ignacio de Loyola from 1978 to 1982. However, the details of the degree name and field of study are not provided.

Later, Fernando attended the InterAmerican University of Puerto Rico (Metro Campus) and obtained a degree in Psychology. The specific start year is not given, but it can be inferred that they completed their education at this institution by 2001.

Additionally, Fernando obtained a certification as an ASIS Member from ASIS International in January 2022. No other information regarding their certifications or further education is available.

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Timeline

  • Vice President of Sales and Marketing - LATAM

    February, 2023 - present

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