Vaida Arvasevičienė

Head of Digital Performance at CyberNews

Vaida Arvasevičienė has a diverse work experience spanning several roles and industries. Vaida began their career in 2013 as a Research Assistant at the Research Council of Lithuania, where they collected and analyzed large datasets from the financial sector. In 2014, they joined NFQ as a Digital Marketing Manager, responsible for web tracking strategy, data analysis, and managing AdWords accounts. Vaida then transitioned to the education sector, working as a Teacher of Mathematics at Kaunas University of Technology from 2012 to 2014. Vaida also served as a Project Manager at the National Student Academy, successfully completing a project with a budget of €300,000. Vaida is currently with Cybernews, where they started as a Digital Business Development Manager in October 2021 and now holds the position of Head of Digital Performance. In this role, they focus on data-driven decision-making, information architecture for product development, and leading in-house product teams. Their work experience demonstrates a strong background in digital marketing, data analysis, project management, and education.

Vaida Arvasevičienė obtained a Bachelor's Degree in Business Management with a specialization in Finance & Accounting from the ISM University of Management and Economics from 2010 to 2014. In 2012, Vaida also attended the Rennes School of Business, although the specific degree and field of study is unknown. Prior to attending university, Vaida attended the Kaunas University of Technology Gymnasium from 2006 to 2010. Additionally, Vaida obtained various certifications in digital advertising from Google, including Google AdWords certification in February 2014, Google Analytics certification in November 2014, Video Advertising Advanced certification in September 2014, and Mobile Advertising certification in October 2015.

Links

Timeline

  • Head of Digital Performance

    August, 2022 - present

  • Digital Business Development Manager

    October, 2021

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