Bea Iturregui

Vp, Creator & Brand Partnerships at Cycle

Bea Iturregui has a diverse work experience spanning various industries. Bea began their career as an Advertising & Public Relations Analyst at Niche Media in 2008. Bea later worked as a Campus Representative for TOMS Shoes, where they planned events and developed innovative ways to promote the TOMS shoe movement across college campuses.

In 2011, they joined Carolina Herrera as a Sales Intern, where they managed sales reports and assisted in the creation of seasonal lookbooks for corporate retailers. Bea also worked as an Associate Casting Director at STARWORKS Group, casting models and celebrities for fashion and lifestyle campaigns, while also developing new business proposals for clients and serving as a celebrity talent handler for high-profile events.

Bea later transitioned into the digital marketing industry, working as a Social Media Strategist at PurseBlog / PurseForum from 2013 to 2015. There, they managed all social media platforms, achieving significant monthly views and followership.

In 2015, Bea joined Laundry Service as a Senior Project Manager, contributing to the agency's capabilities in original content, media buying, and influencers. Bea then moved on to Cycle, where they held various roles starting as a Director of Partnerships and progressing to Senior Director and, ultimately, VP of Creator & Brand Partnerships. At Cycle, they focused on creator marketing and branded content, helping partners understand culture, build relationships, and earn trust.

Overall, Bea Iturregui has gained experience in advertising, public relations, sales, social media management, casting, and brand partnerships, showcasing their versatility and adaptable skills in various roles throughout their career.

Bea Iturregui has a Bachelor of Science degree in Retail Merchandising and Product Development from Florida State University. However, the specific start and end years for their education are unknown.

Links

Previous companies

Timeline

  • Vp, Creator & Brand Partnerships

    October, 2017 - present

  • Senior Director Partnerships

    November, 2016

  • Director Partnerships

    October, 2015

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