Natalie Tothero (Pierson)

Natalie Tothero (Pierson) is a seasoned professional in influencer marketing and social media strategy, currently serving as the Creator Partnerships Manager at Cycle Media since March 2023, where notable clients include Meta and Burt’s Bees. Prior experience includes roles as a Senior Social Media Strategist & Community Manager at Social House and Gameday Couture, where Natalie coordinated product lines and executed impactful influencer marketing campaigns. With a background in digital marketing as a Marketing Coordinator at Magnolia Boutique and management experience as a Store Manager at Dottie Couture Boutique, Natalie's skill set encompasses campaign execution, brand awareness, customer acquisition, and community engagement across various platforms. Natalie holds a bachelor's degree in Fashion Merchandising with a marketing minor from Ball State University.