CYCLUPS - PLANTASTIQ
Gerard Hoff is a seasoned creative strategist and storyteller with extensive experience in branding, marketing, and communication across diverse industries. Currently serving as a Creative Strategist & Storyteller at Gerard Hoff, as well as a Co-Creator for SOUNDBOARD, Hoff focuses on delivering high-quality solutions for SMEs and start-ups. Additional roles include Brand Strategy and Communication advisor at Cyclups - Plantastiq, and Strategy and Marketing advisor at Smarter Nozzle Europe BV. Previous positions include Agency Director Benelux at TLC Marketing Worldwide, Head of Strategy at Edelman, and Chief Inspiration Officer at Ydigital Asia, among others. Gerard Hoff holds a Master's degree in Marketing Science & Research from the University of Groningen.
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CYCLUPS - PLANTASTIQ
Nature is and remains the basis of our existence. To continue to ignore that is an unforgivable mistake. We are nature. Climate change and loss of nature and ecosystems are inextricably linked. When we respect nature and use everything it gives responsibly, we can be symbiotic. So we upcycle residual flows into best flows, turn wheat into strong, flexible, compostable new non-plastic. That makes us happy and nature happy.