Sierra White

Sierra White is a seasoned digital marketing professional with extensive experience in media buying and campaign management. Currently serving as a Senior Media Buyer at Cygnus Education, Inc. since September 2021, Sierra has successfully managed a portfolio of clients focused on online degree programs, achieving a 15% increase in lead allocation and a 318% rise in return on ad spend through innovative TikTok advertising strategies. Prior experience includes a role as a Digital Marketing Consultant at 45TH & MAIN, where Sierra enhanced customer acquisition by 12% through targeted campaigns, and as a Community Relations & Marketing Coordinator at Tabor Services, Inc., contributing to a 14% boost in social media engagement and a 25% increase in event attendance. Sierra holds a Master of Science in Digital Marketing from Full Sail University and a Bachelor of Arts in Communications/Public Relations from East Stroudsburg University of Pennsylvania.