Cygnus Education
Sierra White is a seasoned digital marketing professional with extensive experience in media buying and campaign management. Currently serving as a Senior Media Buyer at Cygnus Education, Inc. since September 2021, Sierra has successfully managed a portfolio of clients focused on online degree programs, achieving a 15% increase in lead allocation and a 318% rise in return on ad spend through innovative TikTok advertising strategies. Prior experience includes a role as a Digital Marketing Consultant at 45TH & MAIN, where Sierra enhanced customer acquisition by 12% through targeted campaigns, and as a Community Relations & Marketing Coordinator at Tabor Services, Inc., contributing to a 14% boost in social media engagement and a 25% increase in event attendance. Sierra holds a Master of Science in Digital Marketing from Full Sail University and a Bachelor of Arts in Communications/Public Relations from East Stroudsburg University of Pennsylvania.
Cygnus Education
Cygnus Education provides strategic marketing and communications, and enrollment management operations solutions to colleges and universities seeking to realign enrollment management and marketing efforts aimed at igniting enrollment growth.