Defne Senturk is a seasoned marketing professional with a strong focus on performance marketing and digital strategy. Currently serving as Marketing Lead at Cypher Games since October 2024, Defne oversees all marketing activities, leading a team and managing responsibilities such as user acquisition strategy, budget planning, and campaign optimization. Previously, at Ace Games, Defne advanced to Performance Marketing Lead after starting as a Marketing Specialist, where campaign management across various advertising platforms was a primary focus. Earlier experience includes roles as an analyst in performance marketing at Daphne Consulting, a digital strategy intern at The Coca-Cola Company, and multiple internships providing support in finance and marketing. Defne holds a Bachelor's degree from Koç University, having also studied at Queen's University and Galatasaray Lisesi.
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