Yafees Sarwar

Yafees Sarwar has a diverse work experience that spans various roles and industries. Their most recent role is Director of Marketing at CYTENA, where they lead the marketing and sales development teams. Yafees is responsible for the GTM strategy, pipeline numbers, budget, demand generation efforts, messaging, and positioning.

Prior to that, Yafees was a Senior Digital Marketing Manager at CYTENA, where they were promoted to Director within 11 months. In this role, they owned all digital marketing and growth efforts, including paid search, social media, SEO, and website management.

Yafees also worked as a Marketing Advisor at Ad.Vantage Digital in 2021 and as a Marketing Manager at Homefield IT from 2018 to 2021. At Homefield IT, Yafees oversaw digital marketing initiatives, cybersecurity, and digital transformation divisions. Yafees led a team of seven people and contributed to significant revenue growth.

Yafees co-founded Sarwar Consults LLC in 2014, where they provided comprehensive digital marketing solutions to local SMBs and nonprofits in NYC. Yafees served seven clients and helped them acquire new customers, retain them, and increase their revenue and profits.

In addition to their marketing roles, Yafees has experience as a Corporate Trainer at SAUDIA AIRLINES, where they developed training courses for over 150 employees. Yafees also worked as an English Second Language Teacher at the University of Jeddah and as a Marketing Coordinator at Kuoni Global Travel Services.

Earlier in their career, Yafees held roles as a Sales Enablement Apprentice at American Express, a Marketing Representative and Exam Proctor at The Princeton Review, and a Business Development Associate at Course Hero.

Yafees has demonstrated a strong skill set in digital marketing, sales enablement, training, and project management throughout their career.

Yafees Sarwar's education history is as follows:

Yafees Sarwar completed a Master of Business Administration (MBA) degree in Digital Marketing, Tech Product Management & Healthcare from NYU Stern School of Business from 2022 to 2024. Prior to that, they obtained a Bachelor of Business Administration (B.B.A.) degree in International Business from Zicklin School of Business from 2010 to 2014.

In terms of additional certifications, Yafees Sarwar has obtained several certifications. In 2021, they completed the CORe: Credential of Readiness program from Harvard Business School Online. In 2020, they received a certificate in Data Analytics from General Assembly.

Yafees Sarwar also holds various certifications related to marketing. In 2022, they obtained the Google Ads certification from CXL. In 2021, they completed the Advanced Product Marketing and Product Marketing Foundations certifications from LinkedIn. Yafees also obtained the HubSpot Marketing Software certification from HubSpot in 2019. In 2018, Yafees Sarwar received the AdWords and Analytics Individual Qualification certifications from Google.

Furthermore, Yafees Sarwar has acquired teaching-related certifications. In 2015, they obtained the CELTA (Certificate in Teaching English to Speakers of Other Languages) from Cambridge English Language Assessment. Additionally, in 2012, they completed the Teaching English as a Foreign Language (TEFL)/ Teaching English to Speakers of Other Language (TESOL) certification from TEFL Boot Camp, an institutional member of the American Council on the Teaching of Foreign Language (ACTFL). In 2013, Yafees Sarwar also received the Global Student Certificate (GSC) from the Weissman Center for International Business, Baruch College.

Lastly, Yafees Sarwar obtained the LinkedIn Marketing Solutions Fundamentals certification from LinkedIn in 2021.