DABA (Nespresso exclusive distributor)
M. Helena Andreu is an accomplished professional with significant experience in trade marketing and program management. Currently serving as Trade Marketing Manager and previously as Trade Marketing Specialist at DABA, the exclusive distributor for Nespresso since November 2018, M. Helena has developed expertise in marketing strategies. Prior to this role, M. Helena was the Executive MBA Program Manager and Industry Meetings Coordinator at IESE Business School from September 2013 to November 2018. Educational qualifications include a Licenciatura en Economía and a Licenciatura en Administración y Dirección de Empresas from Universitat Pompeu Fabra, as well as a Master en Gestión y Organización de Eventos - Turismo de Negocios from Universitat Autònoma de Barcelona and a specialized course in Digital Marketing from ESIC Business & Marketing School.
This person is not in any teams
This person is not in any offices
DABA (Nespresso exclusive distributor)
Headquartered in Barcelona, Spain, DABA is specialized in Nespresso encapsulated coffee market development in different countries of Europe and Africa. We are the exclusive distributor of the brand in the markets in which we operate. Practically since the inception of the innovative Nespresso System, DABA has actively participated in the international business growth. After developing the Spanish market where DABA is now in the fifth place worldwide for the brand, and extending the model to Andorra, Morocco and Algeria, Nespresso has appointed us as the official distributor of its products in three new African countries, Ghana, Senegal and Gabon. Currently, we have a team of over 1,000 people and manage the network of more than 70 boutiques.