Adam Luck

Adam Luck is the Managing Director at DAC, Canada. Adam has over 20 years of experience in the digital media industry.

Adam started their career at BIMM Direct & Digital as the VP of Digital Strategy & Planning. Adam then moved to Initiative where they became the President of Canada. In 2016, they joined IPG Mediabrands as the Head of Digital Growth and Innovation.

In 2018, Adam started their own consulting company, Adam Luck Consulting. Adam was hired by 3 of Canada's largest publishers to investigate, orchestrate and build a data enriched digital media Alliance to regain a sustainable competitive foothold in Canadian media sales. Adam was able to successfully combine the 1st party data of more than a dozen of Canada's largest data owners into a single DMP to enrich the media inventory of Premium Publishers within a bespoke programmatic solution. The beta-launch is scheduled for summer 2019.

After receiving their HBA from the Ivey Business School at Western University, Adam Luck pursued a Bachelor of Arts in Kinesiology from Western University. Adam then went on to receive their Google Analytics Certification.

They work with Jenna Watson - SVP, Digital Media, Mike Fantis - VP & Managing Partner, and Sonia Allard - VP & GM. Their manager is Norm Hagarty, CEO, Managing Partner.