Barry Synard

Barry Synard has significant experience in product ownership and project management, with a strong focus on digital strategies and customer engagement. Currently serving as the Product Owner for Group Operations at DAC since October 2019, Barry manages product roadmaps and leads cross-functional teams internationally, emphasizing the development of AI-driven tools. Prior to this role, Barry was a B2B Product Owner at Philip Morris International, where Barry received recognition for innovative contributions in digital engagement strategies across various markets. Barry also excelled as a Project Manager in Trade Marketing at Philip Morris, achieving notable increases in retail staff participation through data-driven customer strategies. Barry's earlier roles include Digital Project Manager at Grip Limited and Studio Producer/Project Manager at Cossette, accumulating a diverse portfolio within major brands and industries. Barry holds a Bachelor of Arts in Sociology from Memorial University.