Marcelo Matenco

Marcelo Matenco is a seasoned marketing professional with extensive experience in CRM, customer journey management, and marketing strategy across various industries. Currently serving as Diretoria de Marketing CRM & CX at Dafiti since June 2024, Marcelo leads marketing and customer experience initiatives in Brazil and Latin America. Previously, Marcelo held roles including Executive Manager Customer Journey LATAM at Nutrien Soluções Agrícolas and Head de CRM, Customer Insights e Loyalty at Grupo DPSP, where responsibilities encompassed developing CRM strategies and enhancing customer relationships. A significant tenure at Vivo (Telefônica Brasil) included various managerial positions in CRM and marketing strategy for B2B, focusing on customer acquisition and engagement. Marcelo's educational background includes specialized training in Digital Marketing, Business Intelligence, Project Management, and a bachelor's degree in Information Technology.