Ulf Ek

Ulf Ek is an experienced professional in sales and management within the safety and rescue industry. Currently serving as Affärsområdeschef at Dafo Brand AB since July 2016, Ulf is responsible for business development, revenue, and cost management while reporting directly to the CEO. Prior to this role, Ulf held the position of Kund- och produktansvarig at Dafo Brand AB from February 2012 to 2016, where responsibilities included sales and product management of personal protective equipment for the rescue service sector. Ulf’s earlier experience includes working as Key Account Manager at Gulins/A la Carte Identity Clothing AB, overseeing the rescue service customer segment, and serving in various roles such as Logistics Manager and Buyer at The Phone House AB, managing logistics, product procurement, and retail operations.