Ville Fredrikson is a Lead Strategist in Digital Transformation & Web3 at Dagmar. Prior to this role, Ville worked as a Marketing Transformation Lead at RADLY. With a background in digital strategy and management, Ville has also held various roles at Avaus Consulting, TeliaSonera Finland Oyj, and Valio Oy. Ville holds a Master's degree in Economic Sciences with a focus on Marketing and Leadership from the University of Jyväskylä, as well as additional certifications from the AdWords Academy by Google and Kasetsart University in Thailand.