Fredrik Wigroth

Fredrik Wigroth is a seasoned professional in the automotive and retail industry, currently serving as Butikschef at Dahl Sverige AB since October 2025. Previously, Fredrik held multiple leadership roles at Hedin Automotive Sverige from February 2016 to September 2025, including Försäljningschef and Koncernmärkeschef for MG and Hongqi, overseeing sales operations across several facilities. Fredrik also contributed to the Swedish Nissan Dealer Board as an advisor from May 2019 to September 2021, focusing on campaign management and marketing strategies. Earlier experience includes roles in order and logistics management, marketing, customer service, and as a greenkeeper, along with a background in photography. Educational qualifications include studies at Kattegattgymnasiet and completion of Biltemas Framtida Ledare program.