Shayla Foley

Shayla Foley currently serves as the VP of Growth Marketing at DailyPay, Inc., since April 2024, following a tenure as VP of Marketing post-merger at Yello.co from February 2021 to April 2024, where efforts focused on optimizing user and lead journeys across B2C and B2B funnels. Prior to that, Shayla held the position of VP of Growth Marketing at WayUp from January 2018 to February 2021, overseeing critical teams for retention, acquisition, and brand strategy. Additional experience includes roles such as US Senior Marketing Director at Vestiaire Collective, where management of a $6M budget and customer-centric initiatives were key responsibilities, and Director of Marketing and Ecommerce at Bluefly, overseeing multiple departments to drive marketing strategies. Earlier career highlights feature positions in account management and marketing at Experian Marketing Services, Affinity Solutions, and eFashion Solutions. Educational credentials include a Bachelor of Business Administration in Marketing from Iona University and a Masters Certificate in Brand Management from Cornell University.