Erika Sims

Erika Sims is a Digital Optimization Analyst at Daimler Truck North America, with experience in enhancing e-commerce initiatives, conducting in-depth analysis using various tools, and overseeing search engine marketing activities. Previous roles include Digital Marketing Coordinator at Daimler, where content management and performance tracking were key responsibilities, and Marketing Communications Coordinator at BeaconMedaes, focusing on social media management and event coordination. Erika has also held positions as a webmaster intern, teaching assistant, layout editor, and sales associate, showcasing a diverse skill set in marketing communications, digital content management, and customer service. Erika holds a Bachelor of Science in Digital Information Design with a concentration in Digital Commerce from Winthrop University.