Daimler Trucks North America
Fred Ligouri, MBA, is an accomplished marketing and communications professional with extensive experience in the automotive industry. Currently serving as Brand Marketing Communications Manager for Freightliner & Detroit at Daimler Truck North America since May 2019, Fred has a proven track record in corporate communications. Prior experience includes managing product and brand communications for General Motors, where responsibilities encompassed media strategy and event planning. As Vice President at MSLGROUP, Fred was a regional communications manager for a major automotive client, effectively integrating corporate and consumer practices. Earlier roles include account lead for multiple OEM clients at G. Schmitz & Associates. Fred holds a BA in Organizational Leadership from Northern Illinois University and has pursued further education at Roosevelt University.
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Daimler Trucks North America
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Daimler Trucks North America LLC, a Daimler company, is the largest heavy-duty truck manufacturer in North America and a leading producer of medium-duty trucks and specialized commercial vehicles. Headquartered in Portland, Oregon, Daimler Trucks North America manufactures, sells and services several renowned commercial vehicle brands including Freightliner Trucks, Western Star Trucks, Thomas Built Buses, and Freightliner Custom Chassis.