Saara Hyvönen

Saara Hyvönen is a co-founder and Analytics Executive at DAIN Studios, a consultancy specializing in Data, Artificial Intelligence, and Insights, since March 2016. In addition to this role, Saara serves as a Professor of Practice in Statistics and Data Science at the University of Jyväskylä since April 2022. Previous experience includes serving as a Senior Analytics Strategist at Sanoma, where responsibilities included data and analytics strategy and compliance, as well as leading CRM analytics at Nokia, focusing on optimizing digital marketing efforts. Saara has held positions at Fonecta, the Helsinki Institute for Information Technology, and the University of Helsinki, where a strong emphasis was placed on research and advanced data analytics. Saara's academic background includes a Ph.D. and Master’s Degree in Mathematics from Teknillinen korkeakoulu-Tekniska högskolan.