Luca Peana

Luca Peana is a seasoned professional in CRM and digital marketing, currently serving as the Global CRM & Digital Marketing Manager B2C & B2B and e-Commerce Business Manager at DAINESE since February 2021. Luca is responsible for global CRM activities across various channels and oversees digital revenue for multiple e-commerce platforms. Prior to this, Luca held positions such as CRM & Digital Marketing Manager at Boscolo Tours Spa, where direct responsibility for Digital Transformation processes and loyalty strategies was emphasized, and Digital Strategist & E-Commerce Manager at Euroconference, focusing on P&L and digital strategies. Earlier roles include Marketing & CRM Manager at VM Sistemi S.p.A., Digital Marketing Consultant at Diennea - MagNews, and Marketing Consultant at Peana - Marketing Consulting. Luca holds a degree in Digital Innovation from MIP Politecnico di Milano and is an alumnus of Università di Pisa.