Marketing and Customer Engagement

The Marketing and Customer Engagement team at DAINESE is responsible for developing and executing strategies that promote the brand's innovative safety wearable technology across diverse extreme sports. They focus on enhancing customer interaction through digital marketing, experiential events, and engaging content, while also driving e-commerce growth and fostering strong relationships with both B2C and B2B segments. Their objective is to elevate the DAINESE experience, ensuring customers are inspired and informed about the protection technology designed to empower their adventures.