Stanley Mitta

Performance Marketing Lead at Dairy Day Ice Cream

Stanley Mitta has a diverse background in performance marketing and paid media. Stanley started their career as a Paid Media Intern at SocialPanga in March 2021. During this time, they gained experience in media planning, keyword research, and analyzing metrics for optimization opportunities.

After their internship, Stanley was promoted to Associate Paid Media Specialist at SocialPanga in June 2021. In this role, they managed and optimized campaigns across various platforms, including Google Adwords, Facebook, LinkedIn, Twitter, Amazon, and Flipkart. Stanley also developed and implemented full-funnel strategies for reputed brands, resulting in decreased CPLs and increased ROAS. Additionally, Stanley planned and executed branding campaigns across YouTube, social media, aggregators, and various OTT and publisher platforms.

In July 2022, Stanley was promoted again, this time to the position of Paid Media Specialist. In this role, they continued to handle clients from diverse industries and managed over INR 3 crores+ in ad spends annually. Stanley trained associates and interns in paid media marketing, further developing their managerial skills. Stanley also focused on developing automated dashboards for reporting and analysis purposes.

Most recently, Stanley joined Dairy Day Ice Cream in March 2023 as the Performance Marketing Lead.

Stanley Mitta attended Dayananda Sagar College of Engineering in Bangalore from 2017 to 2021, where they earned a Bachelor of Engineering degree in Electronics and Communication. Additionally, they obtained several certifications in the field of digital marketing and social media from reputable institutions such as Facebook and Google. Some of these certifications include the Facebook Social Media Marketing Professional Certificate, Measure and Optimize Social Media Marketing Campaigns, Advertising with Facebook, Fundamentals of Social Media Advertising, Introduction to Social Media Marketing, Social Media Management, Google Analytics for Beginners, Google Ads Display Certification, Google Ads Search Certification, Google Ads Video Certification, and Shopping Ads Certification. Stanley also completed a certification course on Hardware Description Languages for FPGA Design from the University of Colorado Boulder.

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Timeline

  • Performance Marketing Lead

    March, 2023 - present