Maria Hokanson

Maria Hokanson serves as the Executive Vice President of Marketing at Dairy Queen, a position held since November 2004. With a robust background in product and brand marketing, notable achievements include revitalizing the Blizzard brand, pioneering consumer-centric marketing strategies, and launching successful initiatives like the $5 Buck Lunch program, which significantly grew the lunch business. Prior to Dairy Queen, Maria held marketing positions at Gabberts Design Studio & Fine Furniture, McCracken Brooks Maier Promotions Agency, and Department 56 Collectables. Maria's academic credentials include a Bachelor's degree in Advertising from the University of Illinois Urbana-Champaign and a Graduate Certificate in Business Communications from the University of St. Thomas.