Dominique Schirru has a wealth of experience in the marketing and promotional products industry, having established and managed DAKOTA since its inception in June 1993, where Dominique specializes in the creation and manufacturing of customized promotional objects. Prior to this, Dominique served as General Manager for promotional products at PURINA, part of the Nestlé group, from 1986 to 1993, and held the position of Brand Manager for pet food. Academic qualifications include a DESS in Marketing from the Centre d'Etudes et de Recherche en Marketing in Clermont-Ferrand, and a Maîtrise in Economic Sciences from IAE Saint-Étienne.
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