Rifat Imran is an experienced marketing professional currently serving as an Assistant Brand Manager at Dalda Foods Limited since January 2023. Previously, Rifat held positions at Symmetry Group, including Senior Associate and Senior Strategy & Planning Executive, where responsibilities included strategic planning and competitive analysis for clients such as Colgate Palmolive. At ECHO | Digital Marketing, Rifat worked as a Digital Account Executive, managing client campaigns and analyzing performance metrics. Additionally, experience as a Marketing Strategist at ConnectHear focused on brand identity and social media engagement. Rifat began the professional journey with internships in brand management and human resources. Educational qualifications include a Master's degree in Advertising from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a Bachelor's degree in Marketing from the Institute of Business Management.