Cole Daugherty

Cole Daugherty has extensive experience in marketing and communications roles. Cole most recently worked as the Senior Vice President, Exhibitor Marketing at Dallas Market Center, where they led marketing strategies and campaigns to generate leads, close deals, and retain customers in specific industries. Prior to that, Cole served as the Senior Vice President, Marketing Communications, also at Dallas Market Center, where they developed and executed a marketing and communications strategy, leading to increased efficiency, reduced spending, and improved sales. Cole has also held positions as the Vice President, Customer Relations and VP, Marketing Communications at Dallas Market Center, where they focused on customer engagement, loyalty, and partnerships. Before joining Dallas Market Center, Cole worked as the Director and Senior Director of Public Relations and later as the Vice President of Marketing Communications at another company. Cole started their career as an Account Executive at Springbok Cohn & Wolfe. Throughout their career, Cole has demonstrated expertise in content management, project management, lead generation, customer retention, and brand awareness.

Cole Daugherty earned a BA in American Studies & English from Baylor University from 1987 to 1992. Later, from 1989 to 1990, they attended the University of Missouri-Columbia to pursue journalism studies. Finally, from 1992 to 2000, Cole completed their MA and PhD in English, specifically focusing on American Literature, at Texas A&M University.