Atif Mirza

Atif Mirza is a seasoned professional in business intelligence and data analytics, currently serving as a Senior Manager at DAMAC Properties since September 2022, where responsibilities include leading the reporting and analytics function for the digital marketing team, contributing significantly to business revenues. Prior to this role, Atif held various positions, including Manager and Analyst at noon, where expertise in analytics supported a $300 million business and informed trading decisions. Atif's experience also encompasses data operations at Al Etihad Credit Bureau, where a reporting platform was established for banking data insights, and consulting roles in BI and data transformation projects at StarCom Information Technology Limited and Akira Consultancy Pvt Ltd. Atif began a professional career at IBM as an Associate System Engineer after earning a B.E. in Electronics and Telecommunication from the Maharashtra Institute of Technology.