Francesca Soley

Francesca Soley serves as the Head of Digital Marketing and Digital Business DTC at Damm since January 2016, focusing on brand performance and innovative advertising strategies in an omnichannel environment. Francesca also holds a professor position at La Salle BCN for the Master's program in Digital Marketing, Creativity, Metrics, and Ecommerce. Previous experience includes a role as a speaker on Catalunya Ràdio's “Revolució 4.0” program, and as Inbound Marketing Manager and Digital Consultant at Havas Media España, where strategic content development was executed for major brands. Francesca has contributed to various organizations, including Worldcoo, LetsBonus, and Grey Group Spain, with notable achievements in brand development and corporate communications. Francesca's educational background consists of a degree in Advertising and Public Relations from Universitat Autònoma de Barcelona, complemented by seminars in online marketing and blockchain technology.