Damn Fine Coffee
Israth Cassim is a retail sales executive at FITS Retail since January 2025, previously serving as a senior executive in business development at ikman from March 2024 to January 2025. Prior experience includes a role as a senior business development executive at Zero 5 (Pvt) Ltd from July 2021 to October 2023, where Israth led and oversaw the execution of sales and marketing campaigns while fostering communication with various stakeholders. Earlier positions include retail planner at Daraz, where responsibilities included demand forecasting and inventory management, and customer support and product executive at Flipmart.lk, where Israth handled customer complaints and stock verifications. Additional experience includes roles as product support executive at Dealchecker.lk and content development executive at everjobs Sri Lanka. Israth completed education at Royal College Colombo.
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Damn Fine Coffee
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Founded in 2019, Damn Fine Coffee began as Fits Retail-with one mission: to raise the standard of coffee in Sri Lanka. What started with machines evolved into a full-blown movement. By merging technical expertise with roasting craft, we became Damn Fine Coffee: a complete