Dana-co LLC
David Farrell is an experienced professional in strategic planning and merchandise management, currently serving as Senior Manager of Strategic Planning at Dana-co LLC since August 2023. Prior roles include Senior Planning Manager at Skip Hop, where responsibilities encompassed creating annual sales budgets and financial plans, and Independent Consultant for various clients from 2016 to August 2023. Farrell's expertise also includes supervising merchandise execution at The Home Depot, where six “Homer Awards” were awarded for exceptional performance. Additionally, significant roles at Ralph Lauren and PVH involved high-level account planning and allocation for brands generating significant retail sales. Farrell holds a Bachelor’s Degree in Management Science from Kean University.
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Dana-co LLC
Dana-co is a well-established, highly successful designer, importer and marketer of better women’s intimate apparel. Its heart is rooted in the design of lingerie enhanced by unique talent, forward-thinking vision and commitment to the creation of a better product. Our brands of intimate apparel target the upper tier of the market and continually attracts a devoted following of consumers who know Dana-co to be synonymous with distinction. Dana-co holds the exclusive license for the Natori brand, one of the most artistic and essential brand names in luxury intimates. In addition, the Company holds licenses for various sub-brands of Natori, including Josie Natori, Natori, and Natori +Support. In 2014, Dana-co launched, Skarlett Blue.