Marcelina .

Marcelina is an experienced Business Analyst with a strong background in data analysis and customer insights, particularly within the financial services sector. At KoinWorks, Marcelina contributed significantly to the Wealth Business Team from January 2022 to February 2024, supporting C-level executives in data analysis for strategic decision-making, focusing on pricing strategy and customer segmentation. Prior to this role, Marcelina served as a Customer Insight Analyst within KoinWorks' Growth Team, analyzing marketing initiatives and product performance. Marcelina's earlier experience includes a Data Analyst position at Apiary Co-working Space, where data transformation and analysis were key responsibilities. Marcelina holds an undergraduate degree in Applied Mathematics from Universitas Pelita Harapan.