Chantal st-Pierre

Chantal St-Pierre has a robust background in strategic marketing and administration, with key roles at various organizations. Currently serving as an Administrateure au Conseil d’administration at Groupe Dandurand since June 2025, St-Pierre previously held a similar position at Station 22 from November 2018 to June 2025, contributing to the promotion and distribution of wines and spirits. Experience also includes commercial strategy consulting at Vicstore Fixtures and significant leadership roles at SAQ, where St-Pierre developed the INSPIRE marketing program. Notable contributions to governance include board memberships at Pointe-à-Callière and the Société de transport de Montréal. St-Pierre's earlier career features leadership in marketing and communications at Air France and Desjardins, with a strong focus on customer loyalty programs and brand management. Holding a Master's degree in Marketing from HEC Montréal and a Bachelor's degree from Université Laval, St-Pierre demonstrates a solid educational foundation complemented by extensive professional experience.