Michael Riechers

Michael Riechers, MBA, has a diverse work experience spanning multiple industries. Michael has held the position of Director of Marketing and Communications at Dane County Regional Airport since August 2020, where they focus on providing convenient and sustainable travel options. Prior to that, from 2009 to 2022, they served in various roles in the Wisconsin Army National Guard, including State Aviation Operations & Training Officer, Battalion Intelligence Officer, Company Commander, Assistant Operations Officer, Platoon Leader, and Detachment Commander. As a helicopter pilot in these roles, they led strategic operations, managed team performance, and handled public relations communication. From 2016 to 2020, they worked at Trek Travel as a Digital Marketing Lead and Inside Sales representative, driving web conversions, developing marketing strategies, and collaborating with various departments. Michael also has experience as a Product Coordinator at Cornblooms & Madison Sole, where they improved inventory processes and maintained vendor relationships. Additionally, they gained marketing experience as a Marketing Intern at BMW UK in 2011 and as a Sales & Marketing Intern at Professional Dairy Services Inc. from 2006 to 2011.

Michael Riechers holds a Master of Business Administration (M.B.A.) degree in Marketing from Washington State University, which they completed between 2015 and 2019. Prior to that, they obtained a Project Management Professional (PMP) Certificate in Project Management from Syracuse University in 2016. Michael completed their undergraduate studies at the University of Wisconsin-Whitewater from 2008 to 2012, earning a Bachelor of Business Administration (B.B.A.) degree with a focus on Entrepreneurship. Additionally, in 2011, they briefly studied Entrepreneurship/Entrepreneurial Studies at the University of Westminster.