Mia Balle Sørensen

Mia Balle Sørensen is a highly experienced professional in digital strategy and consumer engagement, currently serving as the Director, Head of Digital Agency and Consumer Engagement at Danish Crown since November 2019. In this role, Mia oversees an in-house digital agency and manages teams focused on community building, content production, and platform development. Mia also holds the position of Director, Head of Digital Experiences, where responsibilities include managing a team dedicated to enhancing consumer interactions across digital channels. Previous roles include leading the Digital Center of Excellence at Danish Crown and serving as a Digital Product Owner and E-Commerce New Business Consultant at Salling Group. Additionally, Mia contributes to the Danish Digital Award as a jury member, focusing on digital transformation and customer experience. Educational qualifications include a Master's degree in Information Technology, Communication and Organization, and a Bachelor of Arts in International Business Communication from Aarhus University.