Beste Demir is an experienced Insights and marketing research leader, currently serving as the Group Strategic Planning and Insights Director at Asahi Europe & International. They previously held significant positions at GfK, Synovate, The Coca-Cola Company, and British American Tobacco, where they focused on developing research designs and managing teams across various sectors including FMCG and telecommunications. Beste earned a Bachelor’s Degree in Sociology from Boğaziçi University and an MSc in Social Research Methods from The London School of Economics and Political Science. They are passionate about developing talent and leading transformation within organizations.
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