Dana Karule

Dana Karule is an accomplished marketing professional with extensive experience in shopper and brand marketing within the FMCG sector. Currently serving as the Shopper Marketing Manager for the Baltics at Danone since August 2020, Dana is responsible for developing and executing in-store marketing activation plans for various dairy and plant-based brands. Prior roles at Danone include Junior Shopper Marketing Manager and Junior Brand Manager, focusing on brand strategy execution and packaging management for baby nutrition brands. Prior to Danone, Dana worked at airBaltic as a Sales Performance Analyst, where data analysis and reporting enhanced sales productivity. Dana holds a Master's degree in Business Administration with a focus on Marketing Management and a Bachelor's degree in Business Administration and Management from Latvijas Universitate.