Hiba Razzouk

Hiba Razzouk is an experienced marketing professional with a comprehensive background in global, regional, and local roles. They have worked at Danone in various capacities, including Regional Head of Marketing Services for MENA, where they led a high-performing team focused on strategy and insights across digital, media, e-commerce, and CRM. Previously, Razzouk served as a Brand Manager for both Bledina and Aptamil, displaying expertise in strategic planning and innovation processes. Their career also includes a brief stint as an Assistant Brand Manager at L'Oreal S.A. and Danone Baby Nutrition. Razzouk is fluent in leveraging digital opportunities throughout the marketing funnel.