Lauren Baum

Senior Brand Manager - Happy Family

Lauren Baum is an accomplished Senior Brand Manager at Danone with extensive experience in brand management across various high-profile product lines, including Happy Family baby food, Premium Dairy Innovation, and Wallaby Organic yogurt. With a proven track record of driving growth and strategic innovation initiatives within a $750MM business unit and managing a $100MM plant-based and organic dairy portfolio, Lauren has demonstrated expertise in portfolio optimization, brand repositioning, and successful product launches. Prior experience includes roles at General Mills, where strategic initiatives for Nature Valley and Cascadian Farm were led, and an internship at Bayer HealthCare focused on the launch of a new multivitamin. Lauren holds an MBA in Marketing from Duke University's Fuqua School of Business and a BBA in Finance from Texas McCombs School of Business.

Links

Previous companies


Org chart

No direct reports

Teams

This person is not in any teams


Offices

This person is not in any offices