Lauriane Chaher

Lauriane Chaher is a Senior Consumer/Patient Digital Experience Manager at Danone, where expertise involves building digital ecosystems and leading 1st party data strategy for Danone France. Previous roles include CRM Manager for Specialized Nutrition brands Bledina and Laboratoire Gallia, where responsibilities encompassed recruitment and loyalty programs, as well as Brand Content Manager focused on creating and managing digital assets and ensuring brand strategy consistency. Additionally, Lauriane has experience as a web project manager with Agence kali and Groupe 361°, overseeing project management, functional specifications, and customer relationships in the FMCG and retail sectors. Academic credentials include a Master's in Marketing Digital & Médias sociaux and a Bachelor's in Brand Strategy from Sup de Pub, along with a DUT in Information - Communication from Université Jean Moulin (Lyon III).