Liyi Cheng

Liyi Cheng currently serves as VP of Community for Greater China at Danone since June 2025, previously holding the position of Marketing Director at Abbott from February 2021 to May 2025, and Head of Marketing for Direct China at Danone Early Life Nutrition from December 2016 to January 2021. With a robust background in marketing, Liyi has managed large teams, transforming consumer experience models into data-centric, performance-driven frameworks, and spearheading strategic partnerships, such as the collaboration with XiaoMi. Liyi's earlier experience includes significant roles at Royal Friesland Foods, Johnson & Johnson, where notable accomplishments included driving brand development and digital strategies across OTC brands. Liyi holds an MBA in Marketing from the University of Washington and has completed a Mini EMBA at the China Europe International Business School, as well as a Bachelor's in International Business from National Taiwan University.