Luciana Dobroka

Luciana Dobroka is a skilled professional in business solutions and CRM management, currently serving as a Business Solutions Manager - Digital & Topline at Danone since October 2022, with a focus on enhancing the value of technology in sales and marketing. Prior experience includes a role as Senior CRM Manager at NFON from December 2017 to October 2022, where responsibilities encompassed marketing automation and CRM strategy execution. Luciana also led CRM and digital marketing initiatives at Volkswagen do Brasil, managing a team and implementing new CRM systems from April 2012 to September 2016. Earlier experience includes positions at T-Systems as a CRM and Digital Marketing Specialist and at TV1 as a Web Designer. Educational qualifications include a degree in Business Administration and Management from FIA and a Bachelor of Technology in Data Processing from Scelisul - UNISEPE.