Patrick Neyret

Patrick Neyret is an accomplished marketing professional with extensive experience in the consumer goods sector, currently serving as the Marketing & Commercial Excellence Director for Plant-based at Danone since July 2018. Neyret has significantly contributed to marketing transformation on a global scale, focusing on brand purpose, creativity, and the establishment of a Marketing Academy. Previous roles include Global Head of Content at Pernod Ricard, where Neyret successfully launched multiple in-house content studios, and Brand Connections Director at HEINEKEN, leading high-profile digital and event marketing initiatives. Early career experiences involved brand management at Nestlé, where Neyret was instrumental in launching a new beverage line, and strategic planning at Ogilvy & Mather. Education includes specialized programs at INSEAD and FGV - Fundação Getulio Vargas, complementing a background in business management and marketing.