Sam Loeys

Sam Loeys is an experienced professional in revenue growth management and strategic marketing, currently serving as a National Account Manager for Danone, managing key retail accounts in Belgium. With a strong focus on negotiation, customer P&L management, and category value creation, Sam has previously held roles such as Head of Revenue Growth Management and Senior Manager in market strategy at Danone. Sam's prior experience includes leadership positions in trade marketing at Confiserie Leonidas S.A. and strategic planning at Coca-Cola European Partners, contributing to significant advancements in promotional strategies and customer insights. Sam holds multiple degrees in multilingual business communication and translation, as well as extensive experience in market research and consultancy.